How To Develop A Social Media Marketing Strategy That Works!

Perhaps the one thing which has fascinated me most about this journey through Social Media is the actual steps that a company needs to take as it embarks on social media marketing.  An interesting article written by Douglas Idugboe, Digital and New Media Marketing Strategist, founder and editor in chief of Smedio, a Canadian bestselling author, marketing strategist, speaker and trainer, who loves technology lays out some of the most critical factors that a company needs to consider when it is embarking on social media.

The article suggests that you should not just jump into social media; you should not just do it because your competitors are doing it. Rather it’s important to analyze how your competitors are using social media, then analyze what your business needs are and how various social networks like Facebook, Twitter, LinkedIn, YouTube and others can fulfill these needs.

The article also addresses the importance of having a social media marketing plan that outlines your objectives and how those objectives will be achieved.  For example, one objective might be to get 2000 Facebook fans within 3 months and then of course you want to outline how you are going to acquire those fans.

Another point which the article makes is the importance of evaluating the social media marketing strategy to determine whether it is accomplishing its objectives.  This can be done by calculating the social media ROI but evaluating social media ROI says Idugboe is easier said than done.  Nevertheless it has to be done if you are going to know if you are accomplishing your objectives.

Finally say Idugboe, you must refine your social media marketing strategy.  The real beauty of social media lies in its dynamism. The person in charge of the company’s social media has to remember that social media is changing all the time.  Therefore, the company’s social media campaign has to be fresh, innovative, creative and engaging if it is going to keep people’s attention.

At the end of the day, it’s not just having a social media marketing strategy that matters.  What matters is having a social media marketing strategy THAT WORKS.  These tips are sure to help.

Bronte

http://smedio.com/2011/05/30/how-to-develop-a-social-media-marketing-strategy-that-works/

• Posted in: Uncategorized