Monthly Archives: October, 2011
Seth Godin on Tribes We Lead
Seth Godin’s presentation on Tribes We Lead, is an overall serious, thought provoking and inspirational presentation which challenges us to get out there and start a tribe. In his presentation, Seth Godin argues that the Internet and social media have brought an end to mass marketing and instead we are seeing the creation of tribes …
Boomers rapid users of social media via smartphones: Nielsen By Cecilia Kang
The baby boomer cohort is comprised of persons who were born between 1946 and 1964. It is a common misconception that boomers do not use social media. Boomers are in fact using social media. According to Nielsen’s research, “boomers are helping drive a rapid growth in mobile social media, doubling their rate of adoption for …
Alexis Ohanian: How to make a splash in social media
In just over four minutes I heard so many great concepts presented in Alexis Ohanian’s presentation. True he spoke a little fast and he injected some light humour but I think but his points were well made. This is an interesting story of how one of the world’s best known environmental groups, Greenpeace, accomplished a …
The Transformed Media Landscape
The media landscape has been transformed. In the words of Clay Shirky, “we are now in a landscape where media is global, social, ubiquitous and cheap.” However, this landscape did not come about overnight. In his 15 minute presentation, Clay Shirky gave us an even greater appreciation of how the media landscape has changed with …
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