Category Archives: Uncategorized
Recovery From and Avoiding Social Media Gaffes 101
A gaffe is defined as a blunder, a mistake, an error of judgment, a faux pas. No one likes to make mistakes but nobody is perfect and so mistakes will happen. It’s no different in the realm of social media as mistakes happen there too. No matter how careful one tries to be, social media …
How To Develop A Social Media Marketing Strategy That Works!
Perhaps the one thing which has fascinated me most about this journey through Social Media is the actual steps that a company needs to take as it embarks on social media marketing. An interesting article written by Douglas Idugboe, Digital and New Media Marketing Strategist, founder and editor in chief of Smedio, a Canadian bestselling …
The Hidden Influence of Social Networks
Nicholas Christakis presentation on The Hidden Influence of Social Networks caused me to think differently about the influence of social networks on real life relationships. Certainly, the video presentation by Nicholas Christakis makes some stark claims about social networks and their influence but, however stark, these claims do have some basis. Nicholas Christakis begins his …
Seth Godin on Tribes We Lead
Seth Godin’s presentation on Tribes We Lead, is an overall serious, thought provoking and inspirational presentation which challenges us to get out there and start a tribe. In his presentation, Seth Godin argues that the Internet and social media have brought an end to mass marketing and instead we are seeing the creation of tribes …
Boomers rapid users of social media via smartphones: Nielsen By Cecilia Kang
The baby boomer cohort is comprised of persons who were born between 1946 and 1964. It is a common misconception that boomers do not use social media. Boomers are in fact using social media. According to Nielsen’s research, “boomers are helping drive a rapid growth in mobile social media, doubling their rate of adoption for …
Alexis Ohanian: How to make a splash in social media
In just over four minutes I heard so many great concepts presented in Alexis Ohanian’s presentation. True he spoke a little fast and he injected some light humour but I think but his points were well made. This is an interesting story of how one of the world’s best known environmental groups, Greenpeace, accomplished a …
The Transformed Media Landscape
The media landscape has been transformed. In the words of Clay Shirky, “we are now in a landscape where media is global, social, ubiquitous and cheap.” However, this landscape did not come about overnight. In his 15 minute presentation, Clay Shirky gave us an even greater appreciation of how the media landscape has changed with …
Hello world!
Welcome to WordPress.com. After you read this, you should delete and write your own post, with a new title above. Or hit Add New on the left (of the admin dashboard) to start a fresh post. Here are some suggestions for your first post. You can find new ideas for what to blog about by …
bronteswanston 